Jason Cohen’s 2013 Microconf talk, Designing the Ideal Bootstrapped Business with Jason Cohen, is one of the most valuable resources I’ve found for bootstrapped founders. I watched it for the first time in 2020, and I’ve revisited it repeatedly since then. If you’re new to the world of bootstrapped software business, or you’re struggling to gain traction with your business, I highly recommend this talk. Below, I’ve included my notes.