Reading List
The most recent articles from a list of feeds I subscribe to.
What Got Done - Month 2
Highlights
- What Got Done received 32 new user sign-ups (growth of about 5x since May)
- Zestful may be rising from the dead, with four new inbound customer inquiries.
- Is It Keto earned $184, and Zestful earned $26, making it my highest revenue month since quitting my job.
Goal grades
Publish a new blog post that explains why I built What Got Done
- Result: I published “Staying Motivated by Sending Status Updates to Nobody”
- Grade: A
Last month, it felt like I was scrambling to get a new blog post out the door by the end of the month. I questioned whether I was sacrificing quality for the sake of hitting a self-imposed deadline. This time, I didn’t feel rushed and was happy with the quality of the writing.
Staying Motivated by Sending Status Updates to Nobody
What Got Done - Month 1
Highlights
- I launched my task journaling app, but it hasn’t attracted many users.
- Interviewing potential customers gave me a good idea for my next project.
- I earned $107 from Is It Keto and $123 from Zestful without working on either.
Goal grades
Publish a minimum viable product version of What Got Done
- Result: What Got Done is now live.
- Grade: A
I launched What Got Done on May 24th. It hasn’t gained much traction, so I’m debating whether to stick with it or focus on other ideas.
How to Grow Quickly and Never Turn a Profit
Early last year, I launched a nutrition site called Is It Keto. From November 2018 until March 2019, the site was my full-time focus. Every month, visitors increased by 50% to 150%, an exhilarating growth rate that far outpaced any of my previous projects.
There was only one pesky detail standing between me and tremendous profits: money. For every dollar I spent on the site, I earned back ten cents. For my non-business-savvy readers, a -90% return on investment is considered less-than-stellar. At the end of March, the site’s financial future seemed bleak, so I shelved the project.
Chaos Monkeys by Antonio García Martínez
An insider’s story about Facebook in the years leading up to its IPO. It’s surprisingly candid — it names names and exposes internal Facebook discussions that were never meant to be public.
An engaging read, but the narrator is painfully obnoxious.