Earned media has always been hailed as the holy grail of PR due to its unparalleled ability to build trust. Most recent surveys state that 40%–60% of the population still trusts organic content the most, depending on the country. However, I see significant business risks in relying on organic PR only, especially now that various AI systems are on the rise. Robots don’t distinguish between earned and paid content when using it to generate answers. And that’s a wake-up call for us all to revise our PR strategies. The potential dangers of earned-only PR strategies The primary advantage of earned media,…

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The European Union has formally inaugurated NanoIC, a semiconductor pilot line backed by a €700 million investment under the European Chips Act. The facility aims to accelerate the development of advanced chip technologies and strengthen Europe’s position in the global semiconductor landscape. Situated at the research hub imec in Leuven, NanoIC is designed as an open pilot line where companies, research institutes, and startups can prototype and test cutting-edge components before commercial deployment. Unlike traditional closed fabs, the facility offers access to beyond-2-nanometre system-on-chip (SoC) technologies, early-stage process design kits, and advanced toolsets that bridge the gap between laboratory research…

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Everyone knows Super Bowl commercials are expensive, bombastic, and designed to be talked about. What we didn’texpect was an AI startup using the biggest ad stage of the year to throw shade at a rival’s advertising strategy. That’s exactly what Anthropic has done. The company bought Super Bowl airtime to broadcast a simple message: “Ads are coming to AI, but not to Claude.” Its ads depict a chatbot spitting product pitches mid-conversation, ending with a clear contrast to its own ad-free promise. Even ads these days aren’t what they used to be. Video: Can I get a six pack quickly?, uploaded…

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UiPath, the Romanian unicorn, has agreed to buy WorkFusion, bringing a specialist in AI agents for financial-crime compliance into its fold as part of a broader push into agentic automation for the banking sector. The deal closed in UiPath’s first quarter of fiscal 2027; financial terms were not disclosed. WorkFusion’s software focuses on repetitive and resource-intensive parts of compliance work, from customer screening and anti-money-laundering (AML) checks to know-your-customer (KYC) investigations. “Financial institutions need intelligent solutions to combat sophisticated financial crimes and navigate evolving compliance requirements,” said Daniel Dines, CEO of UiPath. Those capabilities now sit alongside UiPath’s existing automation…

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It is just the beginning of 2026, and things are happening even faster than last year. Not only in technology, but also in regulations, laws, and in how we deal with all the information around us. As a person born in the 90s, social media was once an unknown land for me, a place that felt genuine in the beginning. It still had dangers, but it seemed less risky, or maybe our parents’ rules were stricter. I don’t want to go down the psychological path here, but I want to look at where we are headed with so much risk,…

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